Med Spa Mentor — Launch Your Practice with Confidence
MEDICAL ESTHETICS STARTUP GUIDE

Launch yourpractice withconfidence.

Built for nurses, injectors, and medical professionals at every stage — whether launching from scratch or ready to upgrade revenue and productivity. Leigh Asher spent 23 years building it the right way.

✓ First call is complimentary — no commitment

602-705-8145
Leigh Asher, BSN, MA, MEP-c
REGISTERED NURSE · CERTIFIED NURSE INJECTOR
FOUNDER, BABYFACE LLC · SCOTTSDALE
23
YEARS IN PRACTICE
500+
5-STAR REVIEWS
☆ YOUR FIRST CALL WITH LEIGH IS COMPLIMENTARY — TALK THROUGH YOUR GOALS, NO COMMITMENT REQUIRED CALL NOW — 602-705-8145
23 yrs
OWNED & OPERATED
8 Ch.
STEP-BY-STEP CHAPTERS
30-Day
LAUNCH PLAN INCLUDED
1:1
STRATEGY CALLS AVAILABLE
23 YEARS IN PRACTICE BABYFACE LLC · SCOTTSDALE 500+ FIVE-STAR REVIEWS FIRST CALL FREE REGISTERED NURSE · CERTIFIED INJECTOR MA, GERONTOLOGY · MEP-C BUILT FOR LICENSED MEDICAL PROFESSIONALS 23 YEARS IN PRACTICE BABYFACE LLC · SCOTTSDALE 500+ FIVE-STAR REVIEWS FIRST CALL FREE REGISTERED NURSE · CERTIFIED INJECTOR MA, GERONTOLOGY · MEP-C BUILT FOR LICENSED MEDICAL PROFESSIONALS

WHO THIS IS FOR

You’re licensed. You’re ready.
You need the blueprint.

LAUNCHING
For Those Starting From Scratch

Nurses, NPs, PAs, and certified nurse injectors who are ready to open their first practice. This guide walks you from licensing to your very first booked client.

Get the Guide →
GROWING
For Established Practices Ready to Scale

Already running a practice but plateaued on revenue? This guide gives you the frameworks to upgrade your service mix, pricing strategy, and client retention.

Upgrade Your Practice →
1:1 COACHING
Talk Directly to Leigh

Her first call is complimentary. Talk through your goals, your market, and your challenges — then decide if a full coaching session is right for you.

Call Free → 602-705-8145
NURSES & NPsPHYSICIAN ASSISTANTSNURSE INJECTORSFIRST-TIME PRACTICE OWNERSESTABLISHED MED SPASREVENUE GROWTH

COMPLIMENTARY CONSULT

Her first call
with you is
on her.

Before you commit to anything, talk to Leigh directly. Her first call is completely free — no pressure, no pitch. Just an honest conversation about where you are and where you want to go. If a full coaching session makes sense after that, you can book one.

INSIDE THE GUIDE

Everything she
learned the
hard way.

Eight chapters of real, operational knowledge — from defining your niche to booking your first client. Whether you’re starting out or leveling up, every chapter is built from 23 years of active clinical practice. Includes a full 30-day launch checklist.

01
Define your niche
Why starting focused beats starting broad every time.
02
Choose your starter services
The 3–5 treatments to launch with and why less is more.
03
Build a simple business plan
Five questions that give you a real, workable roadmap.
04
What you actually need to start
Equipment, insurance, consent forms, booking — the real list.
05
Price your services confidently
Stop underpricing. Here’s how to build pricing that earns trust.
06
Build a brand that attracts clients
Her brand is more than a logo — here’s how to get it right.
07
Get your first paying clients
Where they actually come from when you’re just starting out.
08
Your 30-day launch plan
Week-by-week from zero to booked — with a quick-start checklist.
ABOUT LEIGH
Leigh Asher,
BSN, MA, MEP-c
REGISTERED NURSE
CERTIFIED NURSE INJECTOR
MA, GERONTOLOGY · MEP-c
FOUNDER, BABYFACE LLC
SCOTTSDALE, AZ · EST. 2003

Leigh Asher has spent over 23 years building her medical spa into one of Scottsdale’s most recognized medical spas — earning hundreds of five-star reviews and a reputation built entirely on results and client trust.

She started as a single mom who went to nursing school at night. Ten years to get her BSN. Five more for her master’s in gerontology. She resigned from her nursing job, took a leap of faith, and opened her first treatment room in a rented space in a hair salon.

She specializes in all FDA-approved injectables for facial rejuvenation, chemical peels, microneedling, Aqua Gold, and Procell microchanneling. Some of her clients have been with her for decades — loyal not because she had the fanciest equipment or the lowest prices, but because they trust her completely.

When she opened her med spa in 2003, there was no guide like this one. Now she’s putting everything she learned the hard way into your hands — including a free first call.

Some of her clients have followed her for decades.
NOT BECAUSE OF EQUIPMENT OR PRICE — BECAUSE THEY TRUST HER.

23+
YEARS IN PRACTICE
Decades
LONGEST CLIENT RELATIONSHIPS
500+
FIVE-STAR REVIEWS
2003
BABYFACE FOUNDED

What practitioners
are saying.

I didn’t know where to start. This guide gave me a clear plan — and the confidence to actually follow it. I booked my first client within three weeks of reading it.

— TAMARA R., Nurse Injector, Phoenix AZ

Leigh doesn’t just tell you what to do — she tells you why, and that made all the difference. I stopped second-guessing my pricing the moment I read Chapter 5.

— JESSICA M., RN, Scottsdale AZ

I’ve taken two online courses and none of them came close to the practical clarity in this guide. The 30-day launch plan alone was worth ten times the price.

— NICOLE K., NP, Paradise Valley AZ

GET STARTED

Three ways to work
with Leigh.

Start with a free call. Get the guide on your own. Or dive deep with a full coaching session. Every path leads to a stronger practice.

FREE CONSULT
First Call Free
Talk to Leigh before you commit to anything.
✓ 100% Complimentary
30-minute intro call with Leigh
Discuss your goals & challenges
No pressure, no pitch
Decide next steps together
CALL FREE — 602-705-8145
DIGITAL GUIDE
The Startup Guide
Instant access. Work at your own pace.
Instant PDF download
8 chapters, step-by-step format
30-day launch plan & checklist
Lifetime access to updates
GET THE GUIDE — $95
START TODAY

Stop guessing.
Start building.

Every successful practitioner started exactly where you are. Her first call is free — there’s no reason not to reach out.

602-705-8145

✓ Her first call is always complimentary